Show the Photo to the Editor of the newspaper in Hemlock Herald. She’ll give you $50 as a she promised when you arrived in the island. The following day, the photo will be published in the newspaper. It looks like she didn’t validate if the photo was a real or it just a man that wears a cloak. So you need to validate this.
How to Get the Photo
On the cemetery, go to the right and jump on the hill. A woman appears from behind a gravestone and tells you to hide because she expects a ghost to appear. Hide behind the gravestone with her, and sure enough, a ghost appears. It’s wearing a black shroud and carrying a single rose. He walks up to the grave next to you. Now use the camera in your backpack to take a photo of the ghost